Target Audience

Although it may be pretty obvious who the target audience may be through the use of the characters in the opening clip. We decided to officially present the target audience to establish the goals that we have. The target audience is very important to establish so we can focus specifically and grab the attention of that specific demographic.

In our opening film, our target audience are teenagers and people who are in a low socio-economic class. The film's main character, Elena is 17 and a senior in high school. This will be very relatable to younger audience, making out target audience 14-25 years old. This film will depict Elena's life, demonstrating all the challenges she faces on a daily basis. Many who attend school no matter the grade can relate to the amount of stress one can receive. The struggle and pressure to do the best you can is applicable to everyone, especially to the ones entering college. Not only this but there is a great emphasis on her socio-economic status which many who rely on financial aid can relate. 

The use of a target audience is vital in the creation of the film since many decisions are based on this. Since our target audience is 14-25 years old and people of low socio-economic status, we will make sure to expand on this and make the film more marketed to this group through several decisions.