Music Blog Post

My music marketing project was based on the genre of indie pop rock, and the song that we chose was "Fire" by Beth Ditto. Our genre lead us to make the decisions we made with everything regarding marketing, distribution, etc. Since our target audience for the indie pop genre are college students, we decided to make everything more affordable in order to attract more people while making it more convenient. Another aspect of our research that we discovered is that since they are all young (16-25), majority of them use social media. This made us come up with the idea that using social media may be the best choice and allow us to grow more as an artist.

We chose to come up with the artist "IZZA" who is a bold, independent, and angsty women. We decided to create her with this image due to the song and the appeal of our target audience. We developed her as an artist by dying her hair pink, heavy eyeliner, red lipstick, and edgy clothing. Along with this, we decided to have a theme throughout the website, presentation, and merchandise as a whole. They would for the most part be black and neon pink. Our merchandise ranges from hoodies, vinyls, etc. We made certain choices such as vinyls for our target audience since they are more inclined to liking more tangible items.

I learned that production and the development of a marketing campaign taking a lot of thinking. The success of an individual, despite all there talent, relies heavily on the marketing campaign they have and how they sell themselves to their target audience. When not done effectively, it can lead to them not receiving the attention they deserve. I also learned that creating a music video is not as easy as it looks. Although it may seem effortless watching, every take and syncing of the lips takes a lot then just filming and cutting takes. Overall, the process is tedious and vital in the development of a band/artist, and needs to be successful in order to make it.